Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
With subscription costs climbing and additional payments required,
more users are looking at ad-supported free services.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
Where did OTT streaming start?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
more people started using these services.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
The appeal and limits of OTT services
OTT allows users to watch what they prefer on demand.
Each service offers unique original content.
But there are downsides as well.
Rising subscription prices and extra payments for certain content can be disappointing.
Recently, complaints about rising fees have become more common.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Users can watch movies and shows without financial FAST Platform burden.
Ad-based streaming models are expanding.
Although ads appear, users save money while platforms earn revenue.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
To wrap things up
Users seek alternatives as OTT pricing increases.
Finding the right platform is part of the experience.
Content consumption will keep evolving.